About Us

BESTA is more than a brand, it's an approach to life. It means not settling for the status quo, but instead continually striving to improve both our products and ourselves. Our mission is to create innovative gear and accessories that make people's lives that much better every day.

The initial spark for a new venture came from the inability to find an active belt that looked good, worked well and felt great. All the available options were lacking in one or more of those critical areas. Unimpressed with existing choices, we set out to create a better belt that would offer the ultimate in comfort, functionality and style. After considerable thought, we envisioned a belt made with an elastic strap and durable polymer buckle. This would create a strong, light and flexible belt that could be adjusted to the exact fit.

Finding the right components to produce the original Betta Belt proved more challenging than we could have imagined. The vast majority of elastic material was either too thin, too stretchy or otherwise inadequate. Most non-metallic buckles weren't designed for belts and posed various drawbacks. After months of research and trial and error, we eventually discovered the right combination and created a prototype that met our exacting criteria.

The first production of this new belt was an instant success. The elastic material was thick, strong and stretchy (but not too much). The thermoplastic buckle slid to adjust the fit precisely and clamped shut with a satisfying click. Not least, the combined product looked cool without begging for attention. The Betta Belt had arrived.

BESTA now offers belts in both elastic and non-elastic webbing, in different strap widths and multiple colors, as well as assorted gear and branded apparel. We hope our products exceed your expectations and help you strive for the best, always.